Alexandra Deam

Alexandra Deam



Alexandra is a graduate designer from RMIT’s Master of Fashion (Design). She is a designer for the social enterprise The Fabric Social, and the founder of independent label DIS/OWNED.

Throughout her Masters, Alexandra’s research focused on the use of garments as both a subject and a material for design, with an interest in sustainable consumption.

DIS/OWNED explores the materiality and value of consumer byproducts, reintroducing undesirable materials into the fashion system alongside a humorous and playful social critique. DIS/OWNED’s first full series is a study of lingerie, exploring feminine rites of passage and the social reservations we have towards our undergarments.