Jordan Conder’s work is situated between the crossover of commercial fashion and fashion as an art practice, using both avenues to explore and question the structure of fashion.
Through his work Jordan looks at the social semiotics which surrounds how fashion is consumed. Stemming from an interest in modes of fashion communication, such as speech, visual, written and performance, Jordan’s work questions garment archetypes and dress codes which inhibit prescribed notions of gender, social status and taste levels. He often uses everyday symbols or codes which have pre-existing or loaded assumptions to narrate his work.
Jordan Conder completed the Bachelor of Fashion (Design)(Honours) at RMIT University in 2016.